We use science & tangible numbers to maximize your ROI, conversion and user satisfaction.
For apps, websites that want to increase their revenue polishing usability.
For products with outdated designs that arent efficient enough & need design update.
For startups owners to check product/market-fit & cut down costs on development.
British American Tobacco (BAT) is a global tobacco company. Its products include cigarettes, tobacco, and such nicotine brands as the tobacco heating device Glo.
“... Fulcrum team found lots of critical UX problems in our workflow & website, so we switched from developing an app to raising conversion on current website”
In Website Revenue
Longer Session Duration
Buff is a popular loyalty program for gamers. It rewards gamers just for playing. The app has its own coin-economy, reward system and marketplace.
“We’re exceeding KPIs for user behavior and engagement with our product. The product is very strong and reliable, and it’s done really well”
Israel`s Publicly Traded Company
Desktop App Downloads
Most companies create or update designs without talking to their users.
The truth is – no one knows better than your customers.
We do it using objective data & SUM approach. So, in the end, instead of vague opinions, you get representative numbers & exact solutions.
SUM are single usability metrics by which experts can actually count product’s usability. On the scale from 1 to 100. This approach was developed by Microsoft team and so far shows impressive results.
Number of users who finished a provided task successfully
Time users spend on fulfilling the tasks.
Time UX expert spends on the same tasks.
Rate of all customer’s unsuccessful attempts to fulfill outlines tasks.
Users’ perception of time spent on completing tasks.
Users evaluate how hard for them it was to complete tasks.
Customer’s freedom from discomfort and positive attitude towards the use of the product.
We research customer’s needs and goals, create hypotheses & put them into action plan. Based on project’s goals, we choose testing methodology, prepare research tools and equipment.
We carefully select respondents ourselves or using recruiting companies.
We ask respondents to do the tasks we prepared using a product. During testing, we observe users' behavior, pains, comments, and record it all on video.
We test products with users online & offline regardless of the location. If no product is ready, we create a prototype to test.
Based on what we get during testing, we evaluate product's usability against 7 metrics, create a detailed report with recommendations and low-fidelity wireframes to fix the most crucial issues.
are using Fulcrums free UX products & tools worldwide.
we done & moderated by our UX experts.
of results – we measure pre- and after- data to not miss a thing.
Yes. If such data are available, our UX experts also analyze product’s GA and Hotjar.
No, Usability Testing also allows to validate a product idea you have. In that case, we don’t have a working product, but rather use a prototype. If you don’t have a prototype of your own, no worries – our designers can help you out.
No, we don’t have package options for Usability Testing. According to the world’s best practices, Usability Testing should be of limited time and scope regardless of the product’s size. Creating different packages might harm testing quality and results.
Noone can detect problems in your product better than its actual users. At the same time, Usability Testing is about combining both – user feedback and expert monitoring, analysis, and takeaways.
You bring our detailed UX report and lo-fi wireframes to your in-house design team or partnering design agency. They will pack all the recommendations into updated UI and prepare the tech tasks to pass to developers.