We’ll uncover your product’s usability gaps & develop actionable UX recommendations to maximize your ROI, user retention and lifespan of your app
Find out where & why your product fails to meet your customers’ needs.
Discover what prevents your users from converting into your customers.
Happy users are the best kind of users. Great UX is what helps your product win users' hearts.
We start with wiping clean all the info about you & your competition from the available sources. If someone wasn’t satisfied with your app before - rest assured, we will find out why.
We’ve assembled our own usability checklist in Notion. With it, we’ll check whether your app or website complies with the usability heuristics by Jacob Nielsen. It includes best practices for typography, mobile UX, fields and forms, and so much more.
Based on your product goals, we create user portraits to see whether the app satisfies their needs. As a rule, we prepare 2 portraits for both potential and experienced user. Then, we recreate a user journey, as if we are your customers who follow specific goals on your website. So, expect lots of insights at this stage.
We go all-in into your App Store and Google Play reviews - finding everything that makes your users satisfied or dissatisfied. Our UX designers also analyze support tickets to see what issues your users struggle with.
In just 2 weeks, you’ll receive a document with all the findings and UX issues we’ve uncovered. Also, we will create wireframes to show you how UX problems can be fixed permanently.
Not sure whether your product needs UX audit? Well, with our free checklist you can check. We`ve collected 100+ UX criteria and packed them into one Notion template. For each criterium, we added description, examples & recommendations.
Duplicate the checklist to your workspace
Go to criteria you want
Check your product’s UX
Place the cards into ‘YES/NO’ columns
'NO' cards are those that you must improve
The Fulcrum team successfully completed the project and the company has already gotten positive feedback from their internal staff and clients. The company appreciated the team`s strong UX knowledge and was most impressed with their openness regarding follow-ups on their progress.
Thanks to the efforts of the Fulcrum team, the company was able to gain valuable insight into the proposal, detected critical issues, and helped them prioritize what to do next. The company had no problems communicating with the team, resulting in a smooth process.
Design audits can be done reactively & proactively. Reactively – before a major redesign of your product/website or in case you’re having low conversion & user engagement rates. Also, UX audits can be performed proactively, like once every 2 years, to check whether the product still meets its user needs & basic usability principles.
The UX audit pack suitable for you depends on the size of your product, depth of the UX research needed to be done & your business needs at the moment. The bigger your project – the larger pack you may need. Our UX packs differ by the number of pages analyzed, user scenarios & wireframes created.
No, users are not required for performing UX audit. It is usually done by UX designers who analyze your product against generally accepted UX standards & practices. As a rule, users are involved during usability testing when they actually use the product & give their feedback regarding it.
Mainly, UX audits are performed by UX designers, although sometimes UX researchers and UI designers can also be involved. Everything depends on the size of the project analyzed & your goals. UX audits with greater scope might sometimes require assistance of a Project Manager or a Design Lead.
UX audit is only the first step of improving your product’s performance. Based on the list of UX recommendations we provide, you can redesign your product implementing the fixes and proceed to development. UX audit findings might also allow you to shape & build new strategy for your product development.