Startup Fiction – Startup and Technology Blog

Be Brave. How Fulcrum Builds Products and Helps Ukraine Despite War

One morning each Fulcrum Rocks employee woke to the sounds of explosions and air raid sirens. It was February 24th, and that day russia has attacked our sovereign country. Fulcrum Rocks happened to be right into the heart of it, in Kyiv.


This article will answer some of the critical questions you might have. We’ll explain where we stand as a company and how we guarantee brilliant delivery even in times of war (and we do). Let’s talk about our team, our projects and the new goals.

Using In-depth Interviews to Build a Customer Journey Map for Your Product: the Complete Guide

In order to find ideas, you need to find problems. To find problems, talk to people. This golden rule applies to the initial stages of your startup development, namely the creation of a customer journey map. You surely know what it means for the success of your product. In this guide you’ll find the useful hints on building your CJM with the help of in-depth interviews.