Founders of Hyfa worked with a different vendor before, however they were not happy with the results. The initial product was buggy, had poor logic and numerous bugs. Thats’s when they approached Fulcrum asking to take over the project.

We aimed to build a social networking platform with in-app direct links to shops and products. The user interface had to be self-explainable and very intuitive. UI/UX solutions needed to ensure consistency, usability and authenticity of the app.

• Create a scalable architecture
• Build a cross-platform mobile app
• Design simple-in-use app’s interface

Not only can you post on Hyfa, but also immediately share your post to famous social networks. Originally, the app was written on Firebase. So, to ensure consistent app’s logic and better performance, we developed Node.js backend of the platform from scratch.

A smart feed that’s made up of the posts with your favourite categories and profiles you follow.

In our approach, we focus on simplicity, style and usability. Bright colors and stylish fonts are our visual accents. For greater usability, we aimed to make the navigation as simple and quick as possible.

We also developed a custom UI for creating posts with tags that, when clicked on, take users to the product that the curator has tagged in the photo. With Hyfa, users can share things they like with minimal efforts and maximal pleasure. Our goal was to develop a self-explainable and simple-in-use app's interface for users to share their favourite products & experiences.