EdTech, JS, UI/UX
3 (pre-launch) & 7 months
- Main tech stack:
HTML5, PHP & more
About the project
Bloss is an education and lifestyle web & mobile platform that helps parents and parents-to-be with starting a family and raising their little ones via hand-picked, user-rated content from certified & trusted parenthood experts.
- In the TOP-3 OG Uber UK team
- #96 Uber employee in the world
- Early-stage investor & advisor
- 1,5M Instagram followers
- British famous TV-personality
- Blogger, influencer, and entrepreneur
Bloss founders wanted to create MVP of an expert-driven education platform for parents & test it with real users.
01. Create the brand’s unique visual identity
We aimed to create visual positioning that reflects & matches the product’s values and goals and generates desired emotional responses.
02. Deliver user-friendly & responsive design
Our goal was to create a WP-based CMS with both an inspiring & instructive interface, functional design & responsiveness for all devices.
03. Implement conversion-driven functionality to engage users
We added numerous integrations, plugins, and smart logic mechanisms to motivate users to interact within the platform.
04. Develop a complex web platform as a proof of concept
We needed to focus on the quality & security of the platform’s content which is so crucial for its main audiences: parents & experts.
05. Follow very specific & cute timelines
For Bloss, we had unusual timelines – the platform should have been launched on the day its founder’s baby was born.
06. Build a fast & engaging mobile app
After the platform had been released, we were to create a cross-platform mobile app to let Bloss users get access to experts and valuable content from anywhere.
What was done
For Bloss, we’ve created a unique brand identity & style that engages & motivates its main audience – parents and parents-to-be – to interact with the platform. Next, we’ve built a web platform & a mobile application that allow users to learn more about parenting, contact experts & get access to valuable educative content.
The brand’s identity & UI developed
Parents & Experts landing pages created
Extensive UX audit conducted
The responsive mobile app delivered
WP-based CMS built
New integrations & features added
Personal interactions & consultations with experts
Access to 200+ world-class experts
Education & access to user-rated expert content
1000’s of exclusive articles, how-to videos, and resources created by the experts
In-platform chatting within the Bloss community
Exchanging questions in the Bloss Clinic
Quality, hand-picked & expert recommended items
Bloss shop with products recommended by the experts
Custom Profile Creation
In their profile, experts can choose functionality & blocks to showcase on the platform.
Based on the UX audit conducted and what users provided about themselves, we’ve set up smart logic that generates user-focused content.
Multi-level Expert Selection
To provide the highest service quality, we’ve added mechanisms for the manual selection of each expert on the platform.
To increase user retention, we’ve integrated iFrame and special plugins that allow holding all webinars on Bloss along with Q&A sessions.
Competitions & Discounts
Inside the platform, users can get discounts and earn awards in competitions which greatly raises user retention and engagement.
High Content Protection
The platform has set up functionality that allows blocking any copy-paste, unregistered, or not unique content.
CRM for Bloss experts
We’re integrating a mini CRM for experts to manage appointments & bookings. For users, we’ve created mechanisms to select their tailored expert.
After we launched MVP, the concept has been proved successful. So, the demand for the mobile application grew. Thus, Bloss founders decided to go to further development with us.
For Bloss, we’ve developed a native mobile application that was able to keep all the web platform’s features.
Social network integrations
We’ve polished social network integrations to ensure process synchronization.
The team integrated video players to create a seamless experience for Bloss users.
Data migration & transfer
Since the original WP platform couldn’t sync directly with the new system, we’ve created a separate module for migration and data transfer.
Dived into UX, we created the Bloss logo, typography, identity, and a user-friendly engaging web design.
- Advanced Custom Fields
- Easy Bookings
- Yoast SEO
- React Native
with Oakleaf Partnership Ltd, John Lewis & Partners & others
Tailor-made projects for our clients from various industries. Fulcrum’s cast-iron goal is to make functional and attractive products for brands and connect them with their audiences.