Bloss – educational platform for parents
bloss landing

EdTech, JS, UI/UX


Web, mobile


3 (pre-launch) & 7 months

Main tech stack:


React Native


HTML5, PHP & more


About the project

Bloss is an education and lifestyle web & mobile platform that helps parents and parents-to-be with starting a family and raising their little ones via hand-picked, user-rated content from certified & trusted parenthood experts.



steph desmond

Steph Desmond

  • In the TOP-3 OG Uber UK team
  • #96 Uber employee in the world
  • Early-stage investor & advisor

Binky Felstead

Binky Felstead

  • 1,5M Instagram followers
  • British famous TV-personality
  • Blogger, influencer, and entrepreneur
Goals & Challenges

Project goals

Bloss founders wanted to create MVP of an expert-driven education platform for parents & test it with real users.

01. Create the brand’s unique visual identity

We aimed to create visual positioning that reflects & matches the product’s values and goals and generates desired emotional responses.

bloss app

02. Deliver user-friendly & responsive design

Our goal was to create a WP-based CMS with both an inspiring & instructive interface, functional design & responsiveness for all devices.

bloss app interface

03. Implement conversion-driven functionality to engage users

We added numerous integrations, plugins, and smart logic mechanisms to motivate users to interact within the platform.

bloss platform design

pregnant woman

04. Develop a complex web platform as a proof of concept

We needed to focus on the quality & security of the platform’s content which is so crucial for its main audiences: parents & experts.

05. Follow very specific & cute timelines

For Bloss, we had unusual timelines – the platform should have been launched on the day its founder’s baby was born.

bloss timeline

06. Build a fast & engaging mobile app

bloss ui design


After the platform had been released, we were to create a cross-platform mobile app to let Bloss users get access to experts and valuable content from anywhere.


bloss screens

Fulcrum's Work

What was done

For Bloss, we’ve created a unique brand identity & style that engages & motivates its main audience – parents and parents-to-be – to interact with the platform. Next, we’ve built a web platform & a mobile application that allow users to learn more about parenting, contact experts & get access to valuable educative content.

  • The brand’s identity & UI developed

  • Parents & Experts landing pages created

  • Extensive UX audit conducted

  • The responsive mobile app delivered

  • WP-based CMS built

  • New integrations & features added



What's inside

bloss expert consultations

Personal interactions & consultations with experts

Access to 200+ world-class experts

user-rated expert content bloss

Education & access to user-rated expert content

1000’s of exclusive articles, how-to videos, and resources created by the experts

bloss community

In-platform chatting within the Bloss community

Exchanging questions in the Bloss Clinic

bloss marketplace

Quality, hand-picked & expert recommended items

Bloss shop with products recommended by the experts


Bloss Functionality

Custom Profile Creation

In their profile, experts can choose functionality & blocks to showcase on the platform.

bloss profile

bloss content

User-Tailored Content

Based on the UX audit conducted and what users provided about themselves, we’ve set up smart logic that generates user-focused content.

bloss expert selection

Multi-level Expert Selection

To provide the highest service quality, we’ve added mechanisms for the manual selection of each expert on the platform.

bloss platform-based meetings

Platform-based meetings

To increase user retention, we’ve integrated iFrame and special plugins that allow holding all webinars on Bloss along with Q&A sessions.

bloss competitions & discounts

Competitions & Discounts

Inside the platform, users can get discounts and earn awards in competitions which greatly raises user retention and engagement.

High Content Protection

The platform has set up functionality that allows blocking any copy-paste, unregistered, or not unique content.

CRM for Bloss experts

We’re integrating a mini CRM for experts to manage appointments & bookings. For users, we’ve created mechanisms to select their tailored expert.


Mobile app

After we launched MVP, the concept has been proved successful. So, the demand for the mobile application grew. Thus, Bloss founders decided to go to further development with us.


For Bloss, we’ve developed a native mobile application that was able to keep all the web platform’s features.

bloss social networks

Social network integrations

We’ve polished social network integrations to ensure process synchronization.

Bloss video player

Video player

The team integrated video players to create a seamless experience for Bloss users.

bloss data migration

Data migration & transfer

Since the original WP platform couldn’t sync directly with the new system, we’ve created a separate module for migration and data transfer.



Dived into UX, we created the Bloss logo, typography, identity, and a user-friendly engaging web design.

bloss colors


bloss typography




bloss identity

Tech stack


  • HTML5
  • CSS3


  • PHP
  • MySQL


  • WooCommerce
  • PayPal
  • Stripe
  • GA
  • bbPress
  • Advanced Custom Fields
  • Easy Bookings
  • Yoast SEO

Mobile app:

  • React Native
  • Typescript

Mobile API:

  • Node.js
  • Nest.js
  • PostgreSQL
  • Redis
  • Docker
  • Kubernetes

Bloss Stats


users worldwide






qualified experts


530% growth

since launch



with Oakleaf Partnership Ltd, John Lewis & Partners & others