Fulcrum Rocks. All Rights Reserved.© Copyright 2025
EdTech, JS, UI/UX
Web, mobile
3 (pre-launch) & 7 months
Node.js
React Native
Nest.js
HTML5, PHP & more
Bloss is an education and lifestyle web & mobile platform that helps parents and parents-to-be with starting a family and raising their little ones via hand-picked, user-rated content from certified & trusted parenthood experts.
Bloss founders wanted to create MVP of an expert-driven education platform for parents & test it with real users.
We aimed to create visual positioning that reflects & matches the product’s values and goals and generates desired emotional responses.
Our goal was to create a WP-based CMS with both an inspiring & instructive interface, functional design & responsiveness for all devices.
We added numerous integrations, plugins, and smart logic mechanisms to motivate users to interact within the platform.
We needed to focus on the quality & security of the platform’s content which is so crucial for its main audiences: parents & experts.
For Bloss, we had unusual timelines – the platform should have been launched on the day its founder’s baby was born.
After the platform had been released, we were to create a cross-platform mobile app to let Bloss users get access to experts and valuable content from anywhere.
For Bloss, we’ve created a unique brand identity & style that engages & motivates its main audience – parents and parents-to-be – to interact with the platform. Next, we’ve built a web platform & a mobile application that allow users to learn more about parenting, contact experts & get access to valuable educative content.
Access to 200+ world-class experts
1000’s of exclusive articles, how-to videos, and resources created by the experts
Exchanging questions in the Bloss Clinic
Bloss shop with products recommended by the experts
In their profile, experts can choose functionality & blocks to showcase on the platform.
Based on the UX audit conducted and what users provided about themselves, we’ve set up smart logic that generates user-focused content.
To provide the highest service quality, we’ve added mechanisms for the manual selection of each expert on the platform.
To increase user retention, we’ve integrated iFrame and special plugins that allow holding all webinars on Bloss along with Q&A sessions.
Inside the platform, users can get discounts and earn awards in competitions which greatly raises user retention and engagement.
The platform has set up functionality that allows blocking any copy-paste, unregistered, or not unique content.
We’re integrating a mini CRM for experts to manage appointments & bookings. For users, we’ve created mechanisms to select their tailored expert.
After we launched MVP, the concept has been proved successful. So, the demand for the mobile application grew. Thus, Bloss founders decided to go to further development with us.
For Bloss, we’ve developed a native mobile application that was able to keep all the web platform’s features.
We’ve polished social network integrations to ensure process synchronization.
The team integrated video players to create a seamless experience for Bloss users.
Since the original WP platform couldn’t sync directly with the new system, we’ve created a separate module for migration and data transfer.
Dived into UX, we created the Bloss logo, typography, identity, and a user-friendly engaging web design.
users worldwide
countries
qualified experts
since launch
with Oakleaf Partnership Ltd, John Lewis & Partners & others
Tailor-made projects for our clients from various industries. Fulcrum’s cast-iron goal is to make functional and attractive products for brands and connect them with their audiences.
Digital fertility clinic in your pocket.
Personalized & data-driven platform for fertility wellness.
Has over 9 million users worldwide & first Israel’s gaming company to enter IPO
Raised $100K in its first Seed round & already got 2800 doctors registered on the platform
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