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Founders of Hyfa worked with a different vendor before, however they were not happy with the results. The initial product was buggy, had poor logic and numerous bugs. Thats’s when they approached Fulcrum asking to take over the project.
Choosing the perfect product is a challenge. Most people trust their friends and not some reviews on the Internet.
Hyfa Ltd came up with a unique solution — something in between of Instagram and an ordinary marketplace — a platform where people can share their favourite products of a specific niche and demographic. Users can tag their newest purchases and give real, unsolicited recommendations to their followers. We wanted to simplify the customer journey by creating a product’ model by removing the middle agents and allowing users to access products directly.
We aimed to build a social networking platform with in-app direct links to shops and products. The user interface had to be self-explainable and very intuitive. UI/UX solutions needed to ensure consistency, usability and authenticity of the app.
Not only can you post on Hyfa, but also immediately share your post to famous social networks. Originally, the app was written on Firebase. So, to ensure consistent app’s logic and better performance, we developed Node.js backend of the platform from scratch.
We aimed to build a social networking platform with in-app direct links to shops and products. This means you can tag any product on your photo and add a specific link where you acquired it. A multi-linking feature allows you to add extra information to the photos and leave up to 10 links for each picture.
A smart feed that’s made up of the posts with your favourite categories and profiles you follow.
Create a personal profile, tell more about yourself and show off your favorite products.
In our approach, we focus on simplicity, style and usability. Bright colors and stylish fonts are our visual accents. For greater usability, we aimed to make the navigation as simple and quick as possible. We also developed a custom UI for creating posts with tags that, when clicked on, take users to the product that the curator has tagged in the photo. With Hyfa, users can share things they like with minimal efforts and maximal pleasure. Our goal was to develop a self-explainable and simple-in-use app's interface for users to share their favourite products & experiences.
“Their communication skills and the processes they have in place are incredibly well suited to startups. The team really gets what we are trying to do. They understand that we have massive time constraints and that this product is our baby.”
Tailor-made projects for our clients from various industries. Fulcrum’s cast-iron goal is to make functional and attractive products for brands and connect them with their audiences.
Has over 9 million users worldwide & first Israel’s gaming company to enter IPO
Raised $100K in its first Seed round & already got 2800 doctors registered on the platform
Conversion-driven website and functional admin panel built under 5 months
Has grown by 530% with 95 000+ users from over 160 countries
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