- Industry:
-
EdTech
- Project length:
-
~5 months
- Main tech stack:
-
Node js
React Native
Redux
TypeScript & more
About the project
Mercedes-Benz Ukraine needed a new & more efficient website to replace the old one.
The previous website was based on the official Mercedes Benz template resulting in low usability, poor conversion & lack of all necessary functions.
So, we decided to develop an appealing and functional website that would require less time to maintain, be more user-friendly, and increase user trust.
Why to redesign the old website?
- Complicated CJM (Customer Journey Map)
- Low conversion rate
- No user-centric approach
- Confusing website navigation
- Lack of key features for a car dealer website (loan calculator, spare parts shop, etc)
- Poorly designed car comparison options
Project Goals
01. Create a responsive car dealer website
We aimed to create an inclusive and responsive web design to ensure fast-loading & smooth experience on all devices.
02. Impress with efficient UX/UI design
We strove to introduce stunning UI/UX solutions within simple yet effective car dealer’s website design.
03. Deliver conversion-focused design
We improved the website’s conversion rate with the help of call-to-action buttons, logical structure, advanced search functionality, comfortable menus & much more.
04. Build a functional admin panel
Our goal was to create a functional and user-friendly admin panel to allow managing content manually (for website administrators).
Test-drive Scheduling
Experience what it's like to sit behind the wheel in 4 easy steps:
1. Choose a vehicle
2. Read the rules
3. Set up time & give contacts
4. Get the confirmation
The Ultimate
Test Drive
Car catalog
Easy
test-drive set-up
Users can check the rules of test drive sessions & add their license info.
Search
& Filters
Car Comparison Tool
Choosing between multiple vehicles is a chore, so we developed a helpful car comparison mechanism to do the heavy lifting.
Comparison made easy
Users can analyze pros and cons of each vehicle, compare features, warranties, engines, fuel economy, passenger room, trunk space, price & much more.
Auto Loan
Calculator
With an automatic loan calculator, users can estimate their car payments. All they need to do – just enter the info & see the amount of monthly payments.
Calculate your payment
The loan calculator lets users estimate the loan pricing taking into account the first payment, loan duration, car pricing, legal issues.
Fast loan application
The calculator is API connected meaning that users can apply for a loan directly on the website while viewing available cars, which simplifies lead generation.
Order Spare Parts
We’ve created a website functionality that helps clients to find & order spare parts within minutes.
From PDF Catalog
to Online Store
Previously, the site offered a PDF catalog instead of an actual web store, so users had to make numerous phone calls to make an order.
After the redesign, users can see car availability, pricing and order any accessory right away from the online store. At the same time, admins can quickly update and adjust any information.
Functional Admin Panel
Complete control over all features and functions. Customizable website content allows making changes without external help.
- Functional dashboard
- Multiple website administrator roles
- Personalized approach for customers
- Widget administration
- Newsletter and SMS management
The Grid
Fonts & Colors
Tech stack
Client’s Review
“They’ve analyzed what we need and had provided us with a design of an innovative, functional & user-friendly website”
Olga Belova
Marketing Director, Mercedes-Benz Ukraine
Tailor-made projects for our clients from various industries. Fulcrum’s cast-iron goal is to make functional and attractive products for brands and connect them with their audiences.
